Degree Requirements for PR Major
4-Year Plan
Required Courses
COMM209 Interpersonal Communication
COMM205 Public Relations I
COMM210 Digital Media Production
COMM218 CommunicationTheory
COMM280 Communication Ethics
COMM314 Public Relations II: Campaign Writing & Management
COMM317 PR Performance and Production
COMM330 Intercultural Communication
COMM422 Capstone
Electives (Choose 5 Classes)
COMM109 Beginning Media Performance
COMM301 Strategic Communication and PR
COMM302 Persuasion
COMM303 Public Relations Tactics
COMM313 PRush Creative
COMM338 Crisis Communication
COMM339 Digital Media Production II
COMM342 Organizational Communication
COMM399 Professional Internship
COMM416 Topics in Communication Arts
Cognante (Choose 5 Classes)
ART102 Digital Foundations
ART215 Beginning Photography
ART219 Typography
ART228 Introduction to Graphic Design
ART338 Graphic Design- Digital Media
ENGL201 Persuasive Writing
JRNL238 Introduction to Journalism
MKTG230 Marketing
MKTG331 Marketing Research
MKTG332 Consumer Behavior
MKTG333 Advertising and Promotions
Management
MKTG 338 Brand Management
MKTG:350 Email Marketing
MKTG351 Search Engine Optimization
MKTG352 Digital Marketing Analytics
MKTG353 Viral & Organic Growth
Our minor in public relations is an excellent complement to degrees in the 丝瓜视频 Department of Accountancy, Business and Economics. Students complete 21 credit hours in public relations coursework covering topics ranging from media relations, social media management, strategic planning and video production. They also have the opportunity to work for the student-run PR agency PRush Creative and gain industry experience with real-world clients.
